Starting an online presence can feel a bit like learning a new language, but it does not have to be complicated! The journey begins with understanding a few core concepts: your domain name, web hosting, and how to get a professional email address.
Imagine trying to find a specific house in your city without an address. It would be nearly impossible! A domain name is like the unique address for your website on the internet. Instead of a confusing string of numbers (called an IP address), a domain name is a memorable and easy-to-share name that people can type into their web browser to find your website.
Think of it this way: if your business is "Delhi Sweets," your domain name could be something like "delhisweets.com" or "delhisweets.in." This name becomes your online identity, making it easier for customers, friends, or anyone you want to reach to find you online. Without a domain name, your website would be very difficult for anyone to locate. Securing a good domain name is the crucial first step in building any online presence.
Choosing the right domain name is like choosing the perfect name for your business. It needs to be catchy, easy to remember, and relevant to what you offer. Here are 5 simple tips to help you pick the perfect website address:
Keep it Short and Simple: Shorter domain names are generally easier to remember and type. Avoid complex words or long phrases. Think of something concise and to the point.
Make it Easy to Spell and Say: If people struggle to spell or pronounce your domain name, they might not be able to find your website. Choose words that are clear and unambiguous.
Reflect Your Brand or Topic: Ideally, your domain name should give visitors an idea of what your website is about. If you run a bakery in Jamshedpur, including "bakery" or "jamshedpur" can be helpful.
Consider Relevant Keywords: If you want to attract people searching for specific things, including relevant keywords in your domain name can sometimes help (though this is less critical than the first three points).
Choose the Right Ending (TLD): The most common ending is ".com," but depending on your focus, ".in" (for India), ".org" (for non-profits), or other specific endings might be suitable.
Take your time and brainstorm different options. Once you have a few ideas, check if they are available for registration! You can also use a Name Suggestion tool that suggests possible available domain names.
When you are choosing a domain name, you will notice various endings, also known as Top-Level Domains (TLDs). The most common is ".com," but there are many others like ".in," ".org," ".net," and even more specific ones.
.com (Commercial): Originally intended for commercial organizations, ".com" is now the most widely recognized and used TLD globally. It is a safe and generally preferred choice for most businesses and individuals.
.in (India): This is a country-code TLD (ccTLD) specifically for India. Choosing ".in" can be beneficial if your primary target audience is located within India, as it can signal local relevance.
.org (Organization): Typically used by non-profit organizations, charities, and community groups. It helps to convey the nature of the website.
.net (Network): Originally intended for organizations involved in networking technologies, it is now used more generally, often as an alternative if a desired ".com" is unavailable.
Other Specific TLDs: You might see many other TLDs like ".biz," ".info," ".edu" (for educational institutions), and even newer ones like ".store," ".tech," etc. These can sometimes be relevant to the specific niche or purpose of your website.
You can check a complete list of available domain TLDs here, along with their price.
For most businesses and personal websites in India aiming for a broad audience, ".com" or ".in" are often the best choices. Consider your target audience and the nature of your website when selecting your domain ending.
You have an online address, your domain name. But where does your actual website "live"?
Web hosting is like renting that space on the internet. Hosting providers, like WebServicesWorldwide, have powerful computers (called servers) that are connected to the internet. They allow you to store your website's files on these servers so that anyone, anywhere in the world, can access your website through their own internet connection.
Without web hosting, your website files would just sit on your personal computer, inaccessible to anyone else. Hosting makes your website publicly available 24/7, ensuring that your online shop, blog, or portfolio is always open for business. It is the fundamental service that makes your website visible to the world.
Using a generic email address like yourname@gmail.com is perfectly fine for personal use. However, when you have a website with its own domain name (e.g., yourbusiness.com), having email addresses that match your domain (e.g., sales@yourbusiness.com or info@yourbusiness.com) can significantly boost your professionalism and brand image.
Most web hosting providers, including those offering services like WebServicesWorldwide, provide email hosting as part of their packages. Setting up these professional email addresses is usually quite straightforward through your hosting control panel (like cPanel). Here are the general steps you might follow:
Log in to your hosting control panel (e.g., cPanel). Your hosting provider will usually give you the login details for this.
Find the "Email Accounts" section. This is typically located under a category like "Email."
Click on "Create" or "Add Email Account."
Choose your desired email address prefix (e.g., sales, info, yourname).
Select your domain name from the dropdown menu if you have multiple domains.
Enter a strong password for your new email account.
Specify a mailbox quota (the amount of storage space for your emails).
Click "Create" or "Save."
Once your email account is created, you can usually access it through webmail (a browser-based email interface) or configure it to work with your favorite email applications on your computer or phone (like Outlook, Gmail app, etc.). Having professional email addresses is a simple way to enhance your online credibility.
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Rajeev Kumar is the primary author of How2Lab. He is a B.Tech. from IIT Kanpur with several years of experience in IT education and Software development. He has taught a wide spectrum of people including fresh young talents, students of premier engineering colleges & management institutes, and IT professionals.
Rajeev has founded Computer Solutions & Web Services Worldwide. He has hands-on experience of building variety of websites and business applications, that include - SaaS based erp & e-commerce systems, and cloud deployed operations management software for health-care, manufacturing and other industries.